Schrödinger’s Entrepreneur: I Was Both Here and Not.

“You’ve been very quiet…”

Someone said this to me recently, specifically in respect to this business I got started in 2023.

Yes. I’ve been feeling quite a bit like this cat. Thankfully it’s not Schrodinger’s cat… anyone who cares, knows I’m alive. Alive, but in hiding. Tucked away. Out of sight. Safe in my little cubby. Laying low. Watching… judging… a lot.

I’ve been asking myself: “Do I *really* need to go out there and deal with the hoomans?”

Yeah, I do.

Dammit.

They’re going to need guidance. A LOT of guidance.

As a Human Design Projector, that’s the purpose of my life here – apparently, ‘I signed up for this assignment’ upon my incarnation on this planet at this time in history. And what an interesting time it is proving to be!

The fact that nearly everyone has lost their damn minds is actually a good thing from my perspective. It’s an indicator we are approaching the era of “the Wisdom Economy”, as Nik Huno calls it.

So, I see chaos differently. I see it as opportunity.

I mean, when things appear to be ticking along with nary a concern, do you seek out the sages? Or do you just kick back and enjoy the good life?

No, it’s only when the fertilizer hits the propellors that we look around and ask, “WTF is going on? What do I do now?”

And the phrase that most gets me hacking up a furball:

“THE GOVERNMENT NEEDS TO DO SOMETHING ABOUT THIS!”

Whether it is a wholesale global societal shift, or the “pink slip” that you’re handed from the HR lady, or the slamming of the door as your partner leaves your pathetic ass… Until everything crumbles around you, you expect everything to continue as it always has.

Ah, false senses of security. The lullaby of the Western world as it percussively snores through its fitful slumber.

(The last five years should have woken everyone up to the fact that everything is NOT okay. Alas, most just hit the snooze button, and went back into nightmare-mode.)

Since the vast majority of humanity is pretty much always woefully and willfully blind to what is truly happening around them, they are caught off guard when the rug is pulled out from under them.  

The question is: How will they respond when it happens? Pratfall on their face, or spring up and land gracefully on their feet like a cat?

-> Followed of course by a look of indignant petulance at said rug-whipper: “Uhh, like, excuse MEEE?”

I am not on this planet to start the Revolution, although I will be giving fist pumps from the sidelines as it unfolds.

I’m here to guide people through the creation of new communities, new ways to conduct business and their relationships, both with themselves and with those whom they serve.

I’m about bringing the “coffee-and-a-handshake” back to business, bringing the humanity – not more algorithms – back to marketing, bringing your soul back to your brand.

That’s the new direction I’m taking with this venture. I needed 2024 to unfold—chaotic as it was—while juggling my own life, before I could truly step into this space.

Even if this space is a weird little box wherein you don’t know if I’m alive or not until you open it.

If you’re ready to ditch the algorithms and bring your soul back into your brand, let’s talk.